Marketing Solutions
E Marketing Management Solutions
Is your marketing organization still making do with
a cobbled-together set of spreadsheets, word documents, e-mail
messages and post-it notes to manage critical projects? Do
you spend more time typing than thinking? Do you need endless
meetings to keep things moving?
It doesn't have to be this way.
We can provide you with tailor made solution
for a fast, powerful and complete system that stores, organizes,
manages and analyzes marketing information and helps manage
projects. Use your new solution to manage campaigns, events,
jobs, media buying, collateral, design, production, digital
assets, products, brands, channels, budgets, expenses and
results.
We will develop systems for you
that will:
Grow Revenues and Profits
Effectively identify the most profitable marketing activities,
accelerate time-to-market, enhance brand value, and increase
top-line revenue.
Manage Strategically
Organize, track and measure all marketing activities, from
initial planning and scheduling through execution. The improved
visibility and control you get from MarketingPilot helps you
use resources more effectively and strategically.
Improve Internal Communications
Document and communicate marketing plans and campaigns.
Improve Accountability
Meet the accountability demands of senior management.
Target More Accurately
Bbuilds and maintain a database of all the media, lists and
segmentation that is available, and tracks usage - and results.
Obtain reports which media, lists and segments are effective
- and which are not.
Spend Effectively
Purchase materials and services faster, more accurately and
with fewer resources, and at reduced cost. Manage vendors
and suppliers more effectively.
Financial Transparency
Improve control and visibility into spending and marketing
finances.
Maintain Your Corporation's Marketing
Approach
ICIS solutions can add features at a later date to meet any
changing needs.
Leverage Your Technology
Investments
Integrate with your existing office, mail order catalog, CRM,
order entry, Sales Force Automation and personal productivity
applications.
Improve "Accuracy"
Develop better list rental plans, circulation plans, media
plans, and advertising plans. Provide yourself with built-in
tools to help you get the most out of your direct marketing
campaigns.
Mail Less; Sell More
Develop functions specifically designed for direct mail that
support best practices in Merge-Purge.
Reduce Time-to-Market
Save time by streamlining the complex, lengthy processes associated
with marketing planning, purchasing, approvals, and execution.
Measure Results
Monitor and compare the performance of all marketing campaigns,
regardless of medium.
Maintain Consistency
Integrate brand management into campaign execution, ensuring
consistency both within the organization and with partners,
creative agencies and suppliers.
Safeguard Important Information
Your extremely sensitive marketing data will be secure. You
have exclusive control over who gets access to your valuable
marketing data.
Raise Marketing's Stature
within the Organization
Track the significant contributions and efforts that marketing
is making towards achieving the company's objectives.
Justify Marketing Expenditures
Demonstrate the results and ROMI (return on marketing investment).
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